Dirt Tech Cowboyz
A mobile heavy equipment mechanic kneeling beside the track of an excavator at golden hour, seen from behind, wearing a Dirt Tech Cowboys tee.
Dirt Tech Cowboyz badge

Drop 01 · Winter 2026

Built from the Dirt.

Forged for the ones who earn every mile, every dollar and every ounce of freedom with sweat, steel and stubborn determination. No bay, no lift, no roof. Just the truck, the box and whatever the weather is doing.

Get the dropSee all 9 pieces

Who this is for

The shop guy has a roof. You have a tailgate.

Every workwear brand in America is built around a shop: a bay, a lift, a compressor on the wall, a bench you come back to. That is not this job. You drive out to the machine instead of waiting for it to come to you, work on the ground it broke on, and finish in whatever light is left.

Hard work, heavy iron, open country and long roads. The gear should say that out loud, and that is the only reason this line exists.

Read the mission

What it takes to run a service call

  • You are the parts department, the diagnostic tech and the crane
  • The nearest bathroom is forty minutes away
  • It is thirty eight degrees at six and ninety by noon
  • Nobody is billing until that machine moves under its own power

Run alongside B&B Field Services, working out of Los Angeles County and the high desert. The badge on the front of this gear is theirs.

Drop 01 · Winter 2026

The drop

Nine pieces. A flagship tee, the layers that get you through a winter start, two headwear pieces and the cheap things that end up on every toolbox on the site.

Black heavyweight Dirt Tech Cowboys field tee laid flat on diamond plate steel.Flagship
Heavyweight tee

Field Tee

The flagship. Full color badge, black on black hardware.

$32
Navy work blue Dirt Tech Cowboys tee laid flat on raw plywood.
Heavyweight tee

Shop Blue Tee

Same tee, work blue. The colorway the trade already wears.

$32
Safety yellow Dirt Tech Cowboys long sleeve tee laid flat on diamond plate steel.
Long sleeve tee

Hi Vis Long Sleeve

Safety yellow, full sleeve. Sun cover that a foreman will not argue with.

$42
Charcoal grey Dirt Tech Cowboys pullover hoodie laid flat on dark concrete.
Pullover hoodie

Service Call Hoodie

Heavyweight fleece for the five in the morning call.

$65
Navy duck canvas Dirt Tech Cowboys chore coat hanging on a steel hook.Anchor piece
Duck canvas outer

Field Chore Coat

The anchor piece. Navy duck, four pockets, chenille patch.

$118
Black and charcoal Dirt Tech Cowboys trucker cap on a steel workbench.
Five panel mesh back

Trucker Cap

Flat brim, mesh back, raised embroidered badge.

$32
Charcoal heather Dirt Tech Cowboys cuffed knit beanie on dark concrete.
Ribbed knit

Cuff Beanie

Charcoal rib knit with a woven label on the cuff.

$26
Dirt Tech Cowboys die cut vinyl stickers and an embroidered patch on a black toolbox lid.Under $15
Three stickers, one patch

Sticker and Patch Pack

For the toolbox lid, the hard hat and the back of the truck.

$12
Matte black insulated Dirt Tech Cowboys tumbler on the fender of a yellow excavator.
Insulated stainless

30 oz Tumbler

Fits a truck cupholder. Holds ice through an August afternoon.

$34

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